The Cycling Community

  • Strategy
  • Conceptualisation
  • Design
  • Development
  • Platform Production
  • Community Architecture


Creating a custom tailored cycling community.

WE BIKE IT is community conceived for a Belgian corporation that wanted to bring additional value to its large user base besides classical sponsoring models. After a consulting round we adviced the company to go for the fast rising popularity of biking in all its forms. The strategy consisted of moving the (sponsored) user base to a new platform that will host them all. As such, the fans of biking would continue to find continued sponsoring from their love brand(s).

Our team did a market scan and identified the market opportunity because they realized that as more and more people own and buy multiple types of bikes, they also spend more time on a multitude of platforms. Omakase deviced a series of new features such as "bike-a-longs". Along with the ability to expose their gear, a new platform is born to unite biking lovers around their beloved bike(s).

A full-blown community platform for the cycling enthusiast, powered by content, gamification and of course, passion for everything that's connected to cycling, MTB, recreational biking and much more. 

Omakase invested in this platform with technology and knowhow and is currently selecting the right partners to roll it out together in a multi-brand format.

David Rademaker, Partner