WE BIKE IT is community conceived for a Belgian corporation that wanted to bring additional value to its large user base besides classical sponsoring models. After a consulting round we adviced the company to go for the fast rising popularity of biking in all its forms. The strategy consisted of moving the (sponsored) user base to a new platform that will host them all. As such, the fans of biking would continue to find continued sponsoring from their love brand(s).

Our team did a market scan and identified the market opportunity because they realized that as more and more people own and buy multiple types of bikes, they also spend more time on a multitude of platforms. Omakase deviced a series of new features such as "bike-a-longs". Along with the ability to expose their gear, a new platform is born to unite biking lovers around their beloved bike(s).

A full-blown community platform for the cycling enthusiast, powered by content, gamification and of course, passion for everything that's connected to cycling, MTB, recreational biking and much more.